Natterman cough Packaging design
Continuing to be an authority in cough relief
Assignment
NATTERMAN , an authority in cough self care products asked us to optimise their identity for the full assortment. They needed a design, reaffirming the iconic strength of their authentic packaging design, but improving navigation.
Result
Taking an evolutionary step we optimised the logo, added freshness and refinement but keeping the recognition. For the assortment we created a clear segment structure and improved product communication on pack. We created designs for new products such as the NATTERMAN throat sprays.
